To offer the student the opportunity to experience the creative process as if it were a real project. Also to help the student understand the design process from the written message to the final presentation: organization (theme), creation (message), and realization (result).
Assignment. To design a vertical street poster, a horizontal highway billboard, and a sheet of postage stamps. Following research, each student creates a message and a theme based off of ONE of their type specimens they have collected.
” Next the student explores ways to express the concept visually and typographically, working from research to sketches, from typography to color-composition, and from hierarchy to final presentation.
Keep in mind that this is a single campaign involving three very specific print medias which the public will view in different ways, therefore there must be a visual unity to all parts of the message.